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Digital Marketing Portfolio

Gautam Varma — Digital Marketing Professional

Gautam Varma

Certified Digital Marketing Professional

SEO  ·  Google Ads  ·  Social Media Marketing  ·  Lead Generation  ·  Marketing Automation

Certified Digital Marketing Professional with over 1 year of experience in traditional marketing, lead generation, SEO, paid advertising, and marketing automation.

About Me

Professional Summary

Certified Digital Marketing Professional with 1.2 years of experience in traditional marketing, lead generation, and client engagement as a Marketing Executive Freelancer with Kailash Road Carriers.

Currently pursuing a PG Diploma in Digital Marketing from MCTA Institute, Navi Mumbai, with practical expertise in SEO, Google Ads, Social Media Marketing, Email Marketing, Marketing Automation, and Analytics.

With a background in Bioanalytical Science, I bring strong analytical thinking and research skills to digital marketing — enabling data-driven strategies that deliver measurable results.

1.2+
Years Experience
8+
Certifications
3+
SEO & PPC Projects
B2B
Lead Generation
English – Fluent| Hindi – Native| Marathi – Conversational

Skills

Core Competencies

Digital Marketing Skills

SEO Google Ads PPC Advertising Social Media Marketing Email Marketing Lead Generation Marketing Automation Content Marketing Keyword Research SEO Audit Funnel Optimization Prompt Engineering

Tools & Platforms

Google Analytics (GA4) Google Search Console Meta Ads Manager HubSpot WordPress Canva Mailchimp ActiveCampaign Involve.me Microsoft Excel

Professional Skills

Client Communication Strategic Thinking Market Research Team Collaboration Problem Solving

Experience

Professional Experience

Marketing Executive Freelancer

Kailash Road Carriers·1.2 Years·4 July 2024 – 28 August 2025
  • Executed traditional marketing campaigns to improve brand visibility and customer engagement.
  • Generated business leads through networking and offline outreach strategies.
  • Conducted market research and competitor analysis to identify growth opportunities.
  • Managed client communication and promotional activities to strengthen business relationships.

Key Achievements

Built practical and fundamental expertise in SEO, social media, and paid advertising.
Successfully completed 8+ industry-recognized digital marketing certifications.
Generated leads and improved customer engagement through marketing activities.

Projects

Project Experience

SEO Optimization & Audit Project

Objective

Conduct keyword research, SEO audits, and on-page optimization to improve search visibility.

Tools Used

Google Search Console, Google Analytics (GA4), Keyword Research Tools

Strategy

Performed comprehensive SEO audits, identified technical issues, optimized meta tags, headers, and content structure for target keywords.

Key Outcomes

Created detailed SEO reports with actionable optimization recommendations for improved on-page SEO performance.

Lead Generation & Email Automation Project

Objective

Build lead generation funnels and set up automated email workflows for nurturing prospects.

Tools Used

Involve.me, Mailchimp, ActiveCampaign, Canva

Strategy

Designed interactive lead capture forms, built email sequences with segmentation, and created newsletters for audience engagement.

Key Outcomes

Successfully built end-to-end lead funnels and automated email workflows demonstrating practical marketing automation skills.

Social Media & Google Ads Project

Objective

Design social media content strategies and create sample PPC campaigns with optimized targeting.

Tools Used

Canva, Meta Ads Manager, Google Ads, Microsoft Excel

Strategy

Developed content calendars, designed social media creatives, set up Google Ads search campaigns with keyword targeting and bid management.

Key Outcomes

Gained hands-on experience in paid advertising campaign setup, creative design, and performance analysis for social and search channels.

Certifications

Industry Certifications

Click on any certification to view the verified credential.

Education

Academic Background

PG Diploma in Digital Marketing

Ongoing

MCTA Institute, Navi Mumbai

Bachelor's Degree in Bioanalytical Science

Guru Nanak Khalsa College of Science, Arts & Commerce, Mumbai

CGPA: 9.39

Download My Resume

Get a complete overview of my professional background, skills, certifications, and project experience in a single document.

Download Resume (PDF)

PDF format · Updated 2025

Get in Touch

Contact Me

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